4 Steps To Automate Your Sales Funnel

With an automated sales funnel, you can deliver relevant and personalized content to users at different stages with little manual effort from your team. You can spend the time and effort saved from it to optimize your sales strategy; by analyzing performances and adjusting your tactics. To automate your sales funnel, first, you will have to input all your customer data into your CRM system, then follow these four steps.

Develop a content strategy

To create a good piece of content, you first need to understand your audience. The more you get to know your audience, the more specific and personalized your content will be. Research carefully about your audience’s needs and their common pain points and consider developing a buyer persona; because it will give you a better understanding of your ideal target group and the questions they might have while going through the sales funnel.

Now that you understand your audience’s needs and pain points, you can start creating content that is personal and responsive to their expectations and requirements; by offering a solution or a better way to do something. Using this problem-solving technique will present you as an authority and strengthen your audience’s confidence that you can solve these problems.

Try to reach as large an audience as possible by posting your content on numerous possible channels to get to the highest level of visibility and engagement. You can optimize this process by scheduling a posting calendar and use marketing automation software.

Make a valuable lead magnet

The next step is to create a solid piece of anchor content that entices users to stay and explore more. This anchor content serves as a lead magnet that will capture your potential leads. Typically, this lead magnet aims to get some information from the users and offers valuable information in return. As a result, this content has to be tempting enough so that your users are willing to exchange their information.

The most popular form of this lead magnet is downloadable written content that offers a glimpse of solutions to the problem a user is experiencing. To receive a detailed version, the user will have to fill in a form or sign-up for an email newsletter.

Build a call to action

Now that you have the anchor content to generate potential leads and a good content strategy, the next step is to build a compelling call to action. Your CTA may not be making a direct purchase, especially if your offering is high-priced and needs high consideration. You can go for CTAs that drive conversions like requesting a demo, scheduling a conversation, or comparing solutions.

An automated sales funnel will sort your leads depending on how much they engage with your campaign or website. If the lead doesn’t engage on any messages, they will have low engagement points and your automated funnel will add them to the ‘cold’ segment. However, if they engage in multiple messages and reach a certain point, your funnel may skip other steps and get them to the end CTA sooner.

Since you don’t want to miss any promising lead, this sorting process needs a high level of accuracy and precision. Therefore, you need to choose high-quality and credible marketing automation software.

Track user behavior

Not all of your prospects will take the same path on their customer journeys; how you respond to them depending on their previous actions and where they are on the funnel. A good marketing automation platform will allow you to do this with ease, by analyzing your customer data and the actions they take.

Why choose Salesrise.io?

Salesrise.io is a marketing and sales optimization tool designed for small to medium businesses like yours. Unlike other automation platforms, we offer you more flexibility, features and options without the added complexity and hefty bill. Take a look at these impressive features in the Starter Plan:

Send unlimited emails per month. With our Starter Plan, you can save up to 10,000 contacts and send countless emails every month. The best part? This process is automatic so you can save a lot of time and burden!

Intuitive CRM system. We designed Salesrise.io with you in mind. Our CRM system, powered by AI, will take care of your time-consuming and repetitive tasks so that you can focus your energy on prospecting and selling.

Premium design templates. Not a designer? No problem. We have a range of visually appealing pre-made templates that optimize for maximum deliverability, with which you can build unique experiences for your audience.

Automate your response based on preset scores. Salesrise.io streamlines the data from your customer data platform to drive stronger ROI through smart insights and automate your response; based on where your audience is in your customer journey.

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