4 Benefits Of Drip Marketing
Remember those emails that remind you about the products you placed in your basket but haven’t purchased yet, and they try to encourage you to do just that? Voila, that’s drip marketing. Drip marketing is pre-writing different messages and setting up a time to send them out automatically, based on the users’ actions and responses on your website. It automates the nurturing stage, guides your users through the sales funnel to complete the conversion. Drip marketing helps you save time composing and sending out repetitive messages such as welcome or thank you mails and ensures a good flow of communication.
Here are the top 4 benefits of drip marketing.
- Effective lead nurturing
In the nurturing stage, you need to timely reach out to the lead with the right information and subsequent engagement. However, up to a point, there will be so many leads that it’s hard to handle them manually, and therefore you need a drip marketing strategy. With drip marketing, there is no more worry that you might miss a potential lead because it delivers the right messages to your prospects at the right time and ensures each lead goes through the sales process. Increase relevance and engagement
- Increase relevance and engagement
Drip marketing sends your messages automatically based on how the users interact with your website or their positions in your sales funnel. Consequently, this content is highly relevant to the audience and appears precisely when they want to see it. The audience, happy to receive what they need immediately, have a higher possibility to make more engagement with your site and become your customers.
- Save your time and efforts
Drip marketing automates the lead nurturing process; thus, you don’t have to write individual emails and send them to different leads manually. It helps the sales and marketing team be more efficient since they can use the same time and effort to analyze the performances and make adaptations to improve their strategy.
- Higher chance in retention and up-selling
So your lead has made a purchase or becomes a conversion? Great, but the process should not end there yet. You will want to build a long-lasting connection with them, and here is where drip marketing is still in use. Whether it’s sending emails to encourage a second purchase or reminding customers to renew their subscription, drip marketing will effectively deliver them to different users with different timelines.
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Salesrise.io is a marketing and sales optimization tool designed for small to medium businesses like yours. Unlike other automation platforms, we offer you more flexibility, features and options without the added complexity and hefty bill. Take a look at these impressive features in the Starter Plan:
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